DIY Marketing
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Do-It-Yourself Marketing Ideas

Here are just a few ideas to help boost your marketing efforts when marketing on a penny budget.    This is a simple idea list to help you think about things your company can do to rev-up its marketing outreach.   For those new to social media,  the FSBDC at FGCU is hosting a 2-part Google+ Workshop on July 24 and August 7.  If you want to explore even more options with Google+, sign up for this seminar today at

 Thank You CardPrinted Materials/Promo Products

  1. Mail hand written client appreciation & thank you cards
  2. Update your business cards with your social profiles
  3. Sponsor a local event or fundraiser
  4. Create – cool t-shirts, pens, stickers, & give them away to clients and friends
  5. Attend and/or host local meet-ups & tweet-ups
  6. Focus on word of mouth wherever you go (grocery store, hair salon, etc.) & carry those business cards with you everywhere (give to friends and family so they have them on–hand to spread the word.
  7. Direct mailers with comps & social profile callouts (offer a coupon/deal), check out USPS Every Door Direct (EDD)


Email Marketing Email Marketing

  • Send a weekly or monthly email newsletter
  • Work with local businesses to co-brand an email offer
  • Free online webinars that centers on your expertise and what’s in it for your customer
  • Invitation to your social profiles or exclusive Facebook Group (based on local interest)
  • Survey or poll your clients and share results with further relevant info


Blogging and Managed Content

  • Use internet widgets to increase your posting frequency to all of your social media venues
  • You are not a robot – Connect with your audience – if they respond to a blog post – comment back!
  • Create an info or resource eBook, require name & email address for free or low-cost download
  • Video/podcast blog series on a specific topic/niche
  • Offer client Q & A via a contact form, highlight in sidebar
  • Add Facebook Connect to your blog
  • Comment back timely and create dialogue within posts
  • Post articles about others on your blog and work in tandem via a social circle of local businesses, persons of interest, etc.


  • Create a profile and import your contacts
  • Create a Facebook Page for your business
  • Send daily birthday wishes to followers
  • Comment or Like 3-5 posts from the newsfeed daily
  • Update your status with fun and value once a day
  • Post helpful and relevant resources from your Facebook Page
  • Leave comments on local business pages or groups (reciprocated support)
  • Use Facebook Insights to gain analytical data about your client base
  • Facebook is not “Free” anymore for businesses – be sure you know your target industry before committing to paying for “likes” on your business page or to “boost” your Facebook post.


  • Create a Twitter profile
  • Use the “Find People” feature to find people you already know on Twitter
  • Tweet industrial tips or professional expertise (make sure the “tweets” have good and useful content”)
  • Tweet local market info, updates
  • Tweet local relevant or other event information (i.e. if you are a Chamber member, support your Chamber’s events)
  • Tweet your blog posts

State Designated as Florida’s Principal Provider of Business Assistance [§ 288.001, Fla. Stat.].

The FSBDC at FGCU offers one-on-one, confidential, no-cost consulting and low-cost workshops for businesses throughout Lee, Collier, Charlotte, Hendry and Glades counties. It is designated by the state as Florida’s principal provider of business assistance.