Do-It-Yourself Marketing Ideas
Here are just a few ideas to help boost your marketing efforts when marketing on a penny budget. This is a simple idea list to help you think about things your company can do to rev-up its marketing outreach. For those new to social media, the FSBDC at FGCU is hosting a 2-part Google+ Workshop on July 24 and August 7. If you want to explore even more options with Google+, sign up for this seminar today at www.sbdcseminars.org
- Mail hand written client appreciation & thank you cards
- Update your business cards with your social profiles
- Sponsor a local event or fundraiser
- Create – cool t-shirts, pens, stickers, & give them away to clients and friends
- Attend and/or host local meet-ups & tweet-ups
- Focus on word of mouth wherever you go (grocery store, hair salon, etc.) & carry those business cards with you everywhere (give to friends and family so they have them on–hand to spread the word.
- Direct mailers with comps & social profile callouts (offer a coupon/deal), check out USPS Every Door Direct (EDD)
- Send a weekly or monthly email newsletter
- Work with local businesses to co-brand an email offer
- Free online webinars that centers on your expertise and what’s in it for your customer
- Invitation to your social profiles or exclusive Facebook Group (based on local interest)
- Survey or poll your clients and share results with further relevant info
- Use internet widgets to increase your posting frequency to all of your social media venues
- You are not a robot – Connect with your audience – if they respond to a blog post – comment back!
- Create an info or resource eBook, require name & email address for free or low-cost download
- Video/podcast blog series on a specific topic/niche
- Offer client Q & A via a contact form, highlight in sidebar
- Add Facebook Connect to your blog
- Comment back timely and create dialogue within posts
- Post articles about others on your blog and work in tandem via a social circle of local businesses, persons of interest, etc.
- Create a profile and import your contacts
- Create a Facebook Page for your business
- Send daily birthday wishes to followers
- Comment or Like 3-5 posts from the newsfeed daily
- Update your status with fun and value once a day
- Post helpful and relevant resources from your Facebook Page
- Leave comments on local business pages or groups (reciprocated support)
- Use Facebook Insights to gain analytical data about your client base
- Facebook is not “Free” anymore for businesses – be sure you know your target industry before committing to paying for “likes” on your business page or to “boost” your Facebook post.
- Create a Twitter profile
- Use the “Find People” feature to find people you already know on Twitter
- Tweet industrial tips or professional expertise (make sure the “tweets” have good and useful content”)
- Tweet local market info, updates
- Tweet local relevant or other event information (i.e. if you are a Chamber member, support your Chamber’s events)
- Tweet your blog posts
State Designated as Florida’s Principal Provider of Business Assistance [§ 288.001, Fla. Stat.].
The FSBDC at FGCU offers one-on-one, confidential, no-cost consulting and low-cost workshops for businesses throughout Lee, Collier, Charlotte, Hendry and Glades counties. It is designated by the state as Florida’s principal provider of business assistance.