Worth the read! A great story about “The Little Ice Cream Man” in Denver and how he took advantage of Small Business Saturday and he watched a big increase in his sales compared to a typical Saturday. His and other success stories are online at the Small Business Saturday website. Time is running out to get your business listed on the American Express site as a designated “Shop Small” Location. Get started today and take advantage of this once per year program, free ads, free branded materials, locator services.