Relevance Scores for Ads on Facebook

On Facebook, we try to show people the ads that are most pertinent to them. That’s why we’ve always used relevance as a factor in determining how we deliver ads. Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.
Beginning this week, we’re going to start showing relevance scores as a visible metric in our ads reporting tools. Here’s what advertisers should know.