For me, owning my business is like paddleboarding, my favorite sport. First, you have to have a plan of where you are going, be able to act quickly, think ahead, be balanced, and have endurance to be successful and stay passionate about what you do. Some days the water is smooth, perfect, you don’t want to leave the ocean, then there are days when a strong wind or a storm kick’s in and rocks the board – sometimes you fall off and struggle to get back on, and paddle home. And then, there are sharks… there are always sharks in the water, you need to always be aware, on the lookout, and prepared for an encounter with one or more of them. Amanda Stirn, Marketing Director Florida SBDC @ FGCU- Certified Business Consultant, Paddleboard Enthusiast!