Found a great article provided by shopify.com on “How to Write a Marketing Plan” – it is full of great information and definitely would help anyone who is writing a marketing plan for the first time or those who need to update an existing one.
Tommy Walker – Content Strategist at Shopify
“There is a lot of work that goes into a full marketing plan. For entrepreneurs who are just starting out with the dream of being “the next big thing” it’s important to see what kind of planning goes into successful entry in the market.
It’s also very easy to see how a budget can get stretched incredibly thin. If you’re just starting out, it’s recommended you only work with a small handful of channels until you’re profitable enough to expand.”