trikeDid you know, that starting October 1st, if your business takes a payment with a counterfeit chip card (EMV), and you swipe the magnetic stripe on the back instead of dipping the chip, and the transaction is fraudulent… you could be held liable for the fraudulent transaction. What this means is you, not your financial institution would be held liable. Don’t let this happen to you. Contact your merchant service company and or bank to find out more and to ensure you have the right equipment installed to accept card chips.  Visa has provided a to-the-point EMV Guide in PDF format you can download from here http://usa.visa.com/download/merchants/visa-merchant-chip-acceptance-readiness-guide.pdf