The Power of Cause Marketing

By Rieva Lesonsky, Guest Blogger
Published: March 1, 2016Updated: March 1, 2016

Are you looking for a way to attract new customers? Social responsibility is a strong selling point when customers are considering purchases. Consider this: A Nielsen global online survey reports that two-thirds of consumers are willing to pay more for products from companies that show a commitment to having a positive impact on society and the environment. That’s an increase from 50 percent in 2013.

Interest in social responsibility is especially strong among Millennial consumers. In The2015 Cone Communications Millennial CSR Study, more than 90 percent of Millennials say they would switch brands to one associated with a cause. However, that doesn’t mean the power of cause marketing is limited to Millennials: Customers of all ages are more willing than ever to put their money where their hearts are.

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