Google is not shy about publicly admitting that they are constantly monitoring and tweaking their secret search algorithm in order to improve the user’s’ search experience. A few times each year, Google actually publishes descriptions of the changes they’ve made especially those that affect how website developers and copywriters do their job.

As a result, website owners who care about being found on Google need to have a process in place to keep up with Google’s algorithm announcements and webmaster guidelines. What was a good practice yesterday may not be today.

Blog Word Count Becomes an SEO Game Changer

Google’s most recent algorithm update is a game changer, implementing monumental alterations to Google’s preferences. Most notable is the significant increase in optimal word count for blog posts.

In a study conducted by SerpIQ on blog posts and the correlation to their position in search engines. In this study, they revealed that posts with 2,000 to 2,500 words ranked significantly higher than those whose word count fell below 2,000.

Yes, your post may get the green light as SEO friendly at 300 words but that doesn’t mean much to Google if no one is reading it. Research suggests that well thought out, informative blogs packed with useful information to its readers rank highest.

But wait… what about all of those blogs that feature half that word count that are still ranking in Google’s search engine? After all, not everything that populates looks like an academic study around your keywords and phrases.

While it is true that there are blogs with 1,000 words that perform well, they still don’t equal the same value as a relevant blog that exceeds 2,000 words. At the end of the day, it’s about high-quality content that is most beneficial to the search engine user’s inquiry.

What is “Quality” Content in Google’s Eyes?

It’s important to note that “quality” comes with it’s own definition at Google. According to the search engine behemoth, content should be original, creative, well-written, and provide value to the reader. When you provide value, you’re creating a user experience that will keep them scrolling and prevent a high bounce rate.

To put it simply, you’re trying to provide intriguing content to a host of individuals with the average attention span of a goldfish. If you can’t interest them within the first few lines of your copy, you’ve lost them.

Keeping someone on your site for more than 9 seconds is considered success. Imagine if your blog could keep them on your website for 5 minutes, or even 10 minutes? Now, that’s what we’re talking about!

How Google Rewards High Quality Content

Reaching a high word count isn’t enough. What you write has to be relevant. When you create high-quality content, you’re creating value for the search engine user. When Google takes notice of your efforts, it rewards you. No, you don’t get a big trophy in the mail (wouldn’t that be neat), but you should see a spike in your website traffic and that leads to a boost in rankings!

A popular website analytics site called Crazy Egg saw their conversion rate increase by over 30% by simply offering more long-form content.

“The media would have us believe that people no longer have any capacity to concentrate. In reality, you cannot have a page that’s too long — only one that’s too boring.”

Blogs of the 2,000+ word caliber take time, effort, and a whole lot of research. If you truly want your website to rank, set a chunk of time aside for every blog. Nurture the soil, sow the seeds, and let your blog grow.

In order to give your blog a strong platform to thrive, you’ll need to establish a structure. Remember, it’s not a stuffy textbook, it’s a blog. Break it up with bite-sized paragraphs, quotes, and vivid images. Make it easy on the eyes.

The biggest worry content creators have is, “Are people actually reading this?” The answer is “Yes, if you make it easy to read.”

The truth is, there are over 1.5 billion blogs on the web today, with two new blogs created every second. Readers are always going to be gracing your website. Keeping them on your page is the real task.

Once they’re on the website, make sure they stay by providing relevant content in “bite-sized” portions that are informative and easy to swallow.

Ready, Set, Write!

As frustrating as these updates may seem, Google doesn’t alter its algorithms to give web developers a headache. It is their job to make sure that your website is given all of the tools necessary to succeed in a competitive market while providing users with the best experience possible. So grab a cup of coffee, do your research, and take advantage of the tools you’ve been given by creating rich content worth reading.

In today’s digital realm, Blogs should be part of every company’s menu structure. If you haven’t invested the time or budget to building your blog, now is a great time to start!

Blogs should be part of every company’s menu structure.

Want to see a 2,000 word blog in action? Check out iPartnerMedia’s blog! While you’re at it, why not see how much a website (including blog integration) costs?

3 comments

  1. As an organization, you really have to decide what your goals are for being online, when enough is enough, and how much Google’s opinion really means to you and your business goals. For instance – if you are keeping a blog to attract a new audience, that’s one reason for concerning yourself with Google and their “tweaking”. But if you are keeping a blog for the purpose of informing your audience of events and activities, then you’re not really looking for Google to rank it. You’re looking for YOUR AUDIENCE to get what they need. In this case, I’m not going to string it out to 2,000 words to please Google. I guess this is why email is still king – develop your list, address your audience directly, and you don’t have to worry about Google’s artificial mandates that may or may not be applicable to your business goals and/or the needs of your audience.

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    1. I do agree with you Erin. It’s up to the organization, their needs, and the audience they’re trying to reach. Long blogs are great tools to help new website’s rank, or re-energize stale sites. Of course, this is all relative to the business in question. Email is still a great tool to reach customers. I always say coordination is key! There are so many tools to reach our audience, so I like to mix and match! Thank you for your thoughts Erin!

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