Be Seen with Facebook Advertising
Today I thought it would be fun to take a moment and talk about Facebook advertising. Recently, Facebook announced that there would be limited organic visibility for business pages. Big surprise there! Facebook has been reducing organic visibility since January of 2014 and some believe even as far back as 2012.
Do you want your business to be seen on Facebook? Advertise! That’s right. If you want to be seen, you will have to advertise. So what’s a small business to do?
Strategize: The first thing you need to do is determine what your goal is. Are you looking to build brand awareness, sales or customer loyalty and retention? For most new businesses, building brand awareness would be your primary objective. Remember, most people do business with people they know, like and trust. Building brand awareness can help you build that trust.
Say you’re a company that has been around for a while, and people know who you are and love your business. Then the most important objective here would be to maintain customer retention by building customer loyalty.
Yes, I know—sales! You’re looking for more sales. I understand that it’s the sales that pay the bills, so I know how important they are; however, times have changed, and you just can’t tell people what they need and want and expect them to come and get it. The world is built on relationships and in business, they’re the most important way to retain loyal customers.
So how do you build that reach? How do you get seen? Let’s focus first on building brand awareness. You can start with as little as $50.00 a month.
Let’s create a schedule, and remember, you can use this in any marketing/advertising campaign:
The 1st and 3rd weeks of the month, boost two posts a week for $5.00 each. That’s $10.00 a week.
The 2nd and 4th weeks of the month, promote your page for three days each week for $5.00 a day. That’s $15.00 a week giving us a total of $50.00 a month.
Now, the most important aspect of this is, of course, what you’re boosting and how you’re promoting your page. This is where it is so important to know “Who Your Customer Is” because, by understanding who your customer is, you are able to share or talk about the stuff that’s important to them.
Personally, I like to boost inspirational quotes or funny stuff. Usually, self-deprecating humor is one of my favorites. Who doesn’t like laughing at themselves? I also like boosting things that are happening in my company: new employees, events I am hosting, networking events I am attending. You know, that kind of stuff.
When it comes to promoting your page, that can be a little trickier. Most people just want to jump in and sell something. Remember, first and foremost to stay true to your goal. When you think about building brand awareness, think about sharing some aspect of your business in a cute, charming, interesting or humorous way. If your goal is to build customer loyalty, consider offering them something that no one else gets.
The idea here is to have fun and try not to take yourself or your business too seriously. When you’re having fun, you can get your creative juices flowing, and that’s where the magic happens.
This post was written by Theresa Ayers, Social Media Consultant