As an organization that serves local business owners and customers, the Florida SBDC at FGCU is proud to support Small Business Saturday® this Nov 24. Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it’s unique small businesses like yours that help local communities stay vibrant. Participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some ideas for getting involved on Nov 24:

•Let your customers know that you plan to participate in Small Business Saturday. Visit ShopSmall.com/MarketingSupport for free promotional assets, such as ready-made social posts, to show your support.

•On Nov 24, transform your store. Get free merchandise while supplies last to help your business make an impression. Don’t wait—apply for Small Business Saturday merchandise starting Sep 27 at ShopSmall.com/MarketingSupport. Terms apply.

•Connect with your community. Connect with other organizations in your community to see how you can work together on Small Business Saturday events and promotions.

Join us this Nov 24 to celebrate Small Business Saturday.

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