6 Lead Generation Tactics: Zero-Cost Ways to Fill Your Sales Pipeline

Leads = customers = profits

Every small business owner knows that strong revenue potential depends on a steady pipeline of leads.
 Businesses that use lead generation are more likely to make more sales by turning leads into full-fledged customers and is one critical key to staying competitive in your market. 
While lead generation is more cost-effective than advertising, it still has the reputation of being costly. Well, we’ve got the low-down on six lead generation tactics that are zero-cost!
 Without a solid lead generation strategy, your business gets caught in the struggle-loop of making sales and short circuiting growth. All of that ends with this webinar. 

1. Tell-a-Friend

Referrals are an important lead generation tactic that utilizes your existing client base.

78% of B2B marketers say that referral programs generate good or excellent leads.

60% of marketers say that referral programs generate a high volume of leads.

54% say that referral programs have a lower cost-per-lead than other channels. Marketers rate referrals as the 2nd-highest source of quality leads.


2. Creat Content Carousel​s

If you use a carousel post, and a follower scrolls past the post with the first image, Instagram will show them the same post a second time (only a second time, not more than that) with typically the second photo or video from the carousel.

Carousels outperform images and videos, reaching an average engagement rate per post of 1.92%, compared to 1.74% for images and 1.45% for videos.


3. Make an Optimized Email Signature​

Your email signature is equal to your business card. It provides all the necessary information with potential clients


1. Increases brand awareness

2. Makes your email look more professional

3. Makes your emails more personalized

4. Gives quick access to your contact details

5. Provides social proof in your email

6. Promotes your services, products or offers

7. Drives traffic to your website

8. Increases response rate

9. Helps to send more targeted email messages


4. Develop Talk Triggers

Talk triggers are strategic, operational differentiators that compel word of mouth. Talk triggers must be remarkable, relevant, reasonable, and repeatable. 

Word of mouth is Impactful, Pervasive, Trustworthy, and Values.

50% of Americans would choose a word of mouth if they had to pick one source of information.


5. Make a referral card

Most of us are familiar with traditional business cards. But a referral card can be similar to the traditional business card but attempting to entice the recipient with a call to action.


6. Become a GUEST Blogger

Sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience. Overtime, you will see driving traffic to your website and social media pages.

Doug Headshot bw

I develop lead generation strategies that help small businesses gain better customer retention that ultimately revitalizes your sales pipeline and increases your overall sales and profits.

Doug Heffner


Kevin Brady - FSBDC at FGCU Small Business Consultant

“I strategically assist SWFL companies to expand internationally, diversifying their revenue.”

Kevin Brady


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