Florida SBDC at FGCU Encourages Small Business Saturday Support, Participation

Fort Myers, FL, November 18, 2022 – The Florida SBDC at FGCU today announced its participation in Small Business Saturday, which will be held next Saturday, November 26. Small Business Saturday is a day dedicated to supporting small businesses and strengthening communities across the country.

Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States.

In 2021, the U.S. reported projected spending among customers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion according to the 2021 Small Business Saturday Consumer Insights Survey commissioned by American Express. Online shopping continued to increase in 2021, with 58 percent of shoppers reporting they shopped online with a small business on Small Business Saturday. Additionally, 70 percent of respondents reported Small Business Saturday makes them want to encourage others to shop at small, independently-owned retailers.

The Florida SBDC at FGCU encourages small businesses to participate in Small Business Saturday and urges consumers to support small businesses during this day and throughout the holiday season.

Businesses may consider participating through some of the following ways:

  • Visit ShopSmall.com to download customizable marketing materials, including storefront signage, website banners, and social posts
  • Partner with other small businesses in your community
  • Consider offering a special discount or promotion
  • Encourage customers to participate through social media and email marketing


The Florida SBDC at FGCU is a member of the Florida SBDC Network, a statewide service network of more than 40 centers. State designated as Florida’s principal provider of business assistance, the Florida SBDC Network provides consulting, training, and information to help aspiring and existing small businesses.

For more information, please visit www.fsbdcswfl.org.

Small businesses and consumers may learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com


About the Florida SBDC at FGCU

The FSBDC at FGCU offers one-on-one, confidential, no-cost consulting and low-cost workshops for businesses throughout Lee, Collier, Charlotte, Hendry, and Glades counties. The state designates the Florida SBDC Network as Florida’s principal provider of business assistance. The FSBDC at FGCU is a member of the Florida SBDC Network, a statewide service funded in part through cooperative agreements with the U.S. Small Business Administration, Department of Defense, State of Florida, and other private and public partners, and is hosted by Florida Gulf Coast University and nationally accredited by the Association of SBDCs. For more information, please visit www.fsbdcswfl.org.

About Small Business Saturday

November 26, 2022, marks the 13th Annual Small Business Saturday, a celebration of small businesses and the positive impact they have on communities across the country. American Express, having created Small Business Saturday in 2010, proudly works with organizations and independent businesses to provide solutions that support communities and uplift local economies. Learn more and connect with us on ShopSmall.comInstagram.com/ShopSmall, and Facebook.com/SmallBusinessSaturday


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