Future Franchisees Met “The Zor’s”

Today’s Franchise Fair and Expo was a great success.  35+ attendees learned about different types of franchises, how to determine if franchising was right for them, financing options, and much more.  The Florida SBDC thanks Frannet and the other franchisors who helped educated potential future franchise owners of tomorrow.

 

Business Insights: Facebook Advertising & Relevance Score

Relevance Scores for Ads on Facebook

On Facebook, we try to show people the ads that are most pertinent to them. That’s why we’ve always used relevance as a factor in determining how we deliver ads. Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.
Beginning this week, we’re going to start showing relevance scores as a visible metric in our ads reporting tools. Here’s what advertisers should know.

Webinar – Getting Started with WordPress: Set-up and linking social media

Join us online next week, March 3rd from 9-10a.m. to find out more about setting up a WordPress blog or WordPress website and how it connects to social media venues.  Register online today at https://clients.floridasbdc.org/workshop.aspx?ekey=900350011

 

Business Insights: Basics of Pricing for a Small Business

Dave Arseneau, Consultant - Specialties:  Growth Acceleration Program & Finance.  Service Area:  Fort Myers

Dave Arseneau, Consultant – Specialties: Growth Acceleration Program & Finance. Service Area: Fort Myers

The Basics of Pricing for a Small Business
By: David Arseneau

It sometimes appears that start-ups and even experienced entrepreneurs can overlook the importance of pricing.  The start-up is worried about many items on their checklist including a lease agreement, opening inventory, needed employees, outside sign, and much more.  The experienced entrepreneur gets caught up in decisions regarding an equipment purchase, an employee health plan, workers’ compensation, insurance issues, and much more.  It is easy to overlook some of the most basics aspects of running a small business.  One of the most basic concepts missed is one of the 4 P’s of marketing called pricing. (pricing, place, promotion, and product)

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